Wuda — a family-owned joinery and furniture design company based in Portugal, with decades of expertise and a deep-rooted belief in the value of refined craftsmanship and contemporary design.

The visual identity was conceived to be bold yet minimal, built around precise typographic arrangements and a geometric symbol that embodies the brand’s balance between tradition and modernity. Every detail was carefully considered to elevate Wuda’s positioning within the premium design market.Materials and finishes for the printed pieces were carefully chosen to convey a sense of quality, ensuring a tactile and refined expression of the brand. From the visual identity and storytelling to the design of communication materials, packaging, and website, the project expresses Wuda’s timeless craftsmanship and contemporary spirit.