We’re challenged to develop the brand and packaging to Kuara — a natural energy drink powder made with guaraná and cocoa. Based on the roots of its main ingredients — Amazonia and Tupi-Guarani tribe, our inspiration came from the power of nature, native culture and its energy. The brand and graphic universe invoke the Tupi-guarani identity through their distinctive face paintings and costumes.
Exploring elements from military documents, such as ballots and letters, and explosives transport boxes, we were able to come up with an elegant and disruptive approach, where we chose to combine a minimal representation of an explosion (with an emboss on the front label) with a vintage and rough type from the old times. A label full of details that you can explore while tasting it!