327 creative studio

Project. Picco Care

Client. Picco Natural Care

A handmade solid shampoo brand, born to treat hair in a healthy and sustainable way, while respecting nature.

Art Direction + Photography + Identity + Packaging

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Picco Care is a handmade solid shampoo brand, born to treat hair in a healthy and sustainable way, while respecting nature. Using natural and sustainably sourced ingredients this range of soaps are vegan and cruelty-free.
Inspired by the brand concept, the identity intends to transpose the sensitivity and purity of the ingredients with a minimalist and raw approach. The cutter on the top of the package, geometrically representing healthy hair strands, allows people to better feel the fragrance of each product. The packaging was thought of and produced with ecology in mind—made out of recycled papers and with single cor printing - matching different materials to achieve a clean, yet conscious look without compromising its main mission of keeping with the brand’s sustainability driven values.

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