Project. Joly Beauty
Client. Joly Beauty
The essence of inclusive beauty, celebrating skin and culture.
Identity + Packaging + Web
In a digital realm dominated by a messy and heavy-handed aesthetics, Joly Beauty emerges as a breath of fresh, youthful air. Joly’s mission is simple yet profound – to redefine beauty and wellness by embracing the diversity, vibrancy, and ever-evolving nature of individuality. A celebration of inclusivity, culture and empowerment by curating an enticing and superior range of cosmetics that empower individuals to define beauty on their own standards
The visual identity is a harmonious blend of youthful freshness and sophistication achieved through a balanced typographical approach and the pastel yet vibrant color pallete, setting this brand apart from the competition in its e-commerce platform approach. Besides the project being mainly digital, we also developed the packaging and some stationery items, where the materials and finishes align with the brand’s positioning.
![jolybeauty](/project-images/8aa4e348786c4f346750a2a23c122be4/327_joly_8.1.png)
![jolybeauty](/project-images/708987b8fb26b3968ed57d71fd3e04e8/327_joly_8.2.gif)
![jolybeauty](/project-images/f9a9339fec01959797de6db1141780e3/327_joly_10.1.jpg)
![jolybeauty](/project-images/813413612569d939b6d3de8905668b6a/327_joly_10.2.jpg)